We all have our preferred brands: Our favorite kind of soda, our favorite brand of ice cream, or even our favorite type of laundry detergent. But did you know that our personal brand preferences can have a serious effect on our relationships and even cause divorce? It’s not as silly as it sounds.
A new study conducted at Duke University reveals that “preferring different brands can affect our happiness in relationships more than shared interests or personality traits.” Researchers discovered that the more powerful or influential partner in the relationship usually determines what brands the couple uses, however this can have a negative effect on the happiness of the lower power, or less influential, partner. Power, in this case, is indicated by an individual’s ability to shape or influence their partners’ behavior. Because of this, the less powerful partner usually loses out on buying his or her preferred brand, which could cause increased levels of unhappiness long term.
In other words, when one partner is consistently choosing their preferred brands without considering your preferences it can lead you to feel uncared for and undervalued. Plus, since these are such little things, no one wants to make a big fuss about it, so the petty resentments can pile up into one big mountain of, “You ALWAYS get EVERYTHING you want! When do I get MY turn?”
Take heart, however, because knowledge is power. With this information about brand influence, we have options for how to negotiate this potential problem. First, we can talk to our partner and learn to compromise. For example, one week we will buy Diet Coke and the next week we will buy Diet Pepsi. Second, we can adopt new preferred brands. For example, instead of buying either of the originally preferred brands of cereal, we can go to the store with our partner and find a cereal we both enjoy. The point is, the devil really is in the details. Even though any one of these micro-conflicts is no big deal, a little thoughtfulness, over the long haul, goes a long way. Taking small steps like these can have a big impact on the overall health, well-being, and happiness of our relationships.
For more tips on how to have a happy and healthy relationship, check out When Divorce Is Not An Option: How to Heal Your Marriage and Nurture Lasting Love or contact us at Pastoral Solutions Institute on the phone (740.266.6461) or online at CatholicCounselors.com