Baby Got Back

A controversial new Mexican campaign to promote breastfeeding uses topless celebrities and the slogan, “Don’t turn your back on your baby.  Give him your breast.”

City officials were seeking to address the fact that only one in seven mothers in Mexico breast feeds exclusively in the first six months, the standard recommended by the World Health Organization. That is among the lowest levels in Latin America, and health experts say it’s a serious problem for a country where millions live in extreme poverty and dirty water threatens health. Mother’s milk is richer in nutrients and antibodies that protect newborns from infections.  READ MORE.


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